Brad Sugars was soon asked to speak to business owners and executives – sharing his tips and advice on marketing, sales, systematization and team building. Audiences were wowed. Brad’s “pull no-punches” approach was a refreshing change from other speakers at the time. The content of his events were filled with simple and easy ways to grow businesses. Brad Sugars seminars quickly grew in reputation as the business building event to see.
Business owners started approaching Brad Sugars to consult about their businesses. Despite the demand for his services, Brad realized that consulting was not the answer. He wanted the business owners to implement the strategies he taught – but time restraints meant that he could not service the demand. It was then that Brad Sugars realized that the missing component between knowledge and implementation – was coaching and his company Action International (now known as ActionCOACH) was born.
Brad Sugars started his business coaching company in Brisbane, Australia hiring and training business coaches to leverage his time and to help as many businesses as possible. After several years, yet again demand exceeded supply and he realized the only way to truly leverage his time and to provide coaching to as many businesses as possible was to franchise his concept. Franchising not only afforded a pathway to international expansion, it also allowed his business coaches to own their very own business.